Content Marketing
Finding the "Write" Words
Our content marketing services provide the right words needed to properly tell your story and reach your audience effectively. Content is more than writing alone, we can also provide other elements and materials to best express yourself. Contact us for your free 30-minute consultation!
Finding the "Write" Words
Our content marketing services provide the right words needed to properly tell your story and reach your audience effectively. Content is more than writing alone, we can also provide other elements and materials to best express yourself. Contact us for your free 30-minute consultation!
Content Marketing Services
Not All Love To Write. We Do!
When we talk about content, we are referring to any information or materials that have crafted messaging and are available to your audience. Examples include website text and blog posts, newsletters, articles, infographics, and many other forms of deliverable information. Your storytelling is a direct reflection of you. Low-quality, inconsistent, and non-optimized content gives the impression that your company could be described the same way.
In general, your content should grab attention and clearly provide relevant, timely, well-written, information that both engages and inspires action. Quality material builds your online presence, cultivates credibility, and demonstrates empathy with your audience. You can also show your personality. Add a little humor when appropriate, it can be a great boost to your marketing.
It is not surprising then that so much importance is placed on the quality and regularity of what you say. After all, people are visiting and interacting with your marketing primarily to gather information and get a feel for the organization. It must be impactful, clear, and easy to read. The issue for many small businesses and non-profit organizations is that excellent content takes time to research and develop and generally requires a continuous stream of it to be the most effective. That’s where we come in.
“It is difficult to build a true relationship online, but exceptional content presented in the right way will create lifelong customers and generate a larger and more diverse audience.”
Content Marketing Services
Not All Love to Write. We Do!
“It is difficult to build a true relationship online, but exceptional content presented in the right way will create lifelong customers and generate a larger and more diverse audience.”
When we talk about content, we are referring to any information or materials that have a crafted message and are available to your audience. Examples include website text and blog posts, newsletters, articles, infographics, and many other forms of deliverable information. Your storytelling is a direct reflection of you, and low-quality, inconsistent, and non-optimized content gives the impression that your company could be described the same way.
In general, your content should grab attention and clearly provide relevant, timely, well-written, information that both engages and inspires action. Quality material builds your online presence, cultivates credibility, and demonstrates empathy with your audience. You can also show your personality. Add a little humor when appropriate, it can be a great boost to your content.
It is not surprising then that so much importance is placed on the quality and regularity of what you say. After all, people are visiting and interacting with your marketing primarily to gather information and get a feel for the organization. It must be impactful, clear, and easy to read. The issue for many small businesses and non-profit organizations is that excellent content takes time to research and develop and generally requires a continuous stream of it to be the most effective. That’s where we come in.
Content Marketing
Content is King
Many people are unaware of the critical importance your words and images play in your marketing results. Having a little understanding can go a long way in achieving your objectives. Smallfish Creative can be your ally and take the burden off your shoulders.
- Organic Content Brings 3X More Leads Per Dollar than Paid Search
- 73% of Marketers Have a Designated Content Creator
- 92% of Businesses Believe Content is an Important Asset
- Only 30% of Businesses Believe Their Current Content is Effective
- 91% of B2B Businesses Utilize Content in Their Marketing
Content Strategy
Writing With the End In Mind
The best content feels “real” and provides value, entertainment, or information instead of just sales pitches (only do that 1 in 10 touchpoints). It is delivered in a pleasing way that still uses proper keywords and search engine optimization best practices. It fits your brand in tone and style and is clear and easy to understand for the average user. However, even the best content in the world won’t make a difference if it isn’t being seen and isn’t providing value. Think of your own web browsing, how important is it to you to have great, valuable information? How much more do you interact with it or remember it when it is?
We believe in a 6-step process for content marketing projects. First, clear goals should be developed, followed by a careful audit of your existing material. This should include information about your company, your competition, and your industry. After that, a plan will be created for distribution including schedules and marketing channels. The words will be expertly crafted by a professional wordsmith, giving careful attention to keyword research and search engine optimization (SEO). Finally, it will be reviewed and revised to continually improve your reach and credibility.?
“As important as it is to have exceptional quality content, having a proper strategy for using it is just as critical.”
Content Strategy
Writing With the End in Mind
“As important as it is to have exceptional quality content, having a proper strategy for using it is just as critical.”
The best content feels “real” and provides value, entertainment, or information instead of just sales pitches (only do that 1 in 10 touchpoints). It is delivered in a pleasing way that still uses proper keywords and search engine optimization best practices. It fits your brand in tone and style and is clear and easy to understand for the average user. However, even the best content in the world won’t make a difference if it isn’t being seen and isn’t providing value. Think of your own web browsing, how important is it to you to have great, valuable content, and how much more do you interact with it or remember it when it is?
We believe in a 6-step process for content marketing projects. First, clear goals should be developed, followed by a careful audit of your existing material. This should include information about your company, your competition, and your industry. After that, a plan will be created for distribution including schedules and marketing channels. The words will be expertly crafted by a professional wordsmith, giving careful attention to keyword research and search engine optimization (SEO). Finally, it will be reviewed and revised to continually improve your reach and credibility.
Contact Smallfish Creative
Smallfish Creative Marketing & Consulting specializes in providing full-service marketing and creative consulting for small businesses and non-profit organizations. Headquartered in Payson, AZ, our entire team is passionate about providing every client with the highest level of quality service and expertise on every project. Whether you are seeking marketing services, have a marketing question, or just want to say hello, we hope to hear from you soon.
Contact Smallfish Creative
Smallfish Creative Marketing & Consulting specializes in providing full-service marketing and creative consulting for small businesses and non-profit organizations. Headquartered in Payson, AZ, our entire team is passionate about providing every client with the highest level of quality service and expertise on every project. Whether you are seeking marketing services, have a marketing question, or just want to say hello, we hope to hear from you soon.